Chief Marketing Officer (CMO)

Job title: Chief Marketing Officer (CMO)

Company: Proactive Talent Solutions

Job description: Our Client, La Vallée des Couleurs, is looking for a Chief Marketing Officer.About La Vallée des Couleurs:La Vallée des Couleurs is more than an adventure park; it is a transformative experience that merges the thrill of outdoor activities with the profound beauty of nature. As they expand our reach, they remain dedicated to being a beacon of hope for a brighter, more sustainable future. Their mission is to inspire and educate through nature, fostering environmental stewardship and conservation.Position Overview:The Chief Marketing Officer (CMO) will play a pivotal role in positioning La Vallée des Couleurs as the premier adventure and nature park destination in Mauritius and beyond. The CMO will be responsible for crafting and executing comprehensive marketing strategies that highlight our unique offerings and commitment to environmental sustainability. This role also entails a strong focus on employer branding, ensuring that La Vallée des Couleurs is recognised not only as a top destination for guests but also as an exceptional place to work.Key Responsibilities:Strategic Leadership

• Develop and implement a robust marketing strategy that positions La Vallée des Couleurs as the leading adventure park in Mauritius and supports expansion into international markets.
• Oversee all marketing activities, ensuring alignment with the company’s vision, mission, and goals.
• Collaborate with senior management to shape the overall business strategy and identify opportunities for growth and innovation.

Brand Management

• Enhance and manage the La Vallée des Couleurs brand, ensuring consistency across all channels and touchpoints.
• Promote the park’s commitment to environmental stewardship and conservation through compelling storytelling and strategic campaigns.

Employer Branding

• Develop and implement an employer branding strategy that attracts top talent and reinforces the park’s reputation as an outstanding place to work.
• Work closely with HR to ensure marketing efforts align with recruitment, retention, and employee engagement objectives.

Marketing Communications

• Lead the creation and execution of marketing campaigns, including digital, print, social media, and PR, to drive awareness and engagement.
• Monitor and analyse market trends, competitor activities, and customer insights to refine marketing strategies and tactics.

Customer Experience

• Champion a customer-centric approach to all marketing initiatives, ensuring exceptional guest experiences that inspire repeat visits and positive word-of-mouth.
• Utilise feedback and data to continually enhance the guest journey and overall satisfaction.

Partnerships and Outreach

• Establish and maintain strategic partnerships with relevant organisations, influencers, and stakeholders to enhance the park’s visibility and reach.
• Represent La Vallée des Couleurs at industry events, conferences, and networking opportunities.

Candidate’s Profile:

• Proven experience as a Chief Marketing Officer or in a similar strategic marketing leadership role.
• Strong understanding of brand management, digital marketing, and market research.
• Exceptional leadership and team management skills, with the ability to inspire and motivate a diverse team.
• Excellent communication and interpersonal skills.
• Passion for nature, sustainability, and outdoor adventures.
• Experience in the tourism, hospitality, or adventure park industry is highly desirable.
• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.

What They Offer:

• An exciting and dynamic work environment at one of the most beautiful and adventurous locations in Mauritius.
• The opportunity to be part of a mission-driven organisation dedicated to environmental stewardship and personal growth.
• Competitive salary and benefits package.
• Opportunities for professional development and career advancement as we expand internationally.

How to Apply: Interested candidates are invited to submit their CV and a cover letter outlining their qualifications and vision for the role.La Vallée des Couleurs is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees.Proactive reserves the right:To call only the shortlisted candidates for interview.Not to make any appointment following this advertisement nor to assign any reason whatsoever for accepting or rejecting any candidate.

Expected salary:

Location: Mauritius

Date posted: Sat, 08 Jun 2024 06:33:12 GMT

Apply!